Mark J. Rochester

AP Brand Experience 

    As a senior manager with The Associated Press my responsibilities included
 management of editorial, business development, communications and marketing
 AP services to member news organizations and commercial clients throughout
 California, Nevada and Hawaii. Routinely conducted analysis of member product
 usage and competitive marketplace. Developed and maintained editorial and
 business relationships with print, broadcast and commercial customers.  

    I've worked with customers to deploy AP Digital News Experience content -
 ready-to-publish Web packages that provide complementary coverage and drive
 significant revenue to member sites - with customers experiencing some of the
 highest revenue gains in the country following implementation. 

    For more than two years I was part of a small national leadership team
 developing partnerships with nonprofit watchdog news organizations to
 distribute their content via AP delivery platforms.