Mark J. Rochester
HomeAP Brand Experience
As a senior manager with The Associated Press my responsibilities included
management of editorial, business development, communications and marketing
AP services to member news organizations and commercial clients throughout
California, Nevada and Hawaii. Routinely conducted analysis of member product
usage and competitive marketplace. Developed and maintained editorial and
business relationships with print, broadcast and commercial customers.
I've worked with customers to deploy AP Digital News Experience content -
ready-to-publish Web packages that provide complementary coverage and drive
significant revenue to member sites - with customers experiencing some of the
highest revenue gains in the country following implementation.
For more than two years I was part of a small national leadership team
developing partnerships with nonprofit watchdog news organizations to
distribute their content via AP delivery platforms.
